“When we were developing the concept for the new store, we wanted to break the mold of traditional nail salons and create an unforgettable butter LONDON experience,” butter London President Sarina Godin says. “The nail bar is designed in a sophisticated palette of white, black, and soft peach – our core brand colors – and features modern brass fixtures. As a brand, we are pure, posh, and playful and we wanted to translate each of those elements into our flagship store.”
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GRAY is a privately-held media company based in Washington, and is North America’s only magazine dedicated exclusively to design from the Pacific Northwest region of the U.S. and Canada. GRAY’s print and digital magazines, talks, competitions, website, and events are curated to reflect the culture of leading design in this region.
Established in 2011, GRAY presents the best of the best in interiors, architecture, fashion, art, and design—encouraging a global audience of more than 1 million designers and consumers to look to the Pacific Northwest for sourcing, inspiration, and leadership.
ABOUT BUTTER LONDON
We are butter LONDON the bon vivants of beauty…cultured, confident, expertly curated, divinely distinctive, and authentically inclusive.
It’s the perfect storm of posh and playful, chic and cheeky, refined and slightly rowdy (in the way our colour squeals “look at me”). butter LONDON boldly eschews conventional beauty… we believe playful is beautiful and we encourage you to live a little.
Founded in 2005 by British entrepreneur, Sasha Muir with the help of Nonie Creme, London’s premier fashion manicurist, butter LONDON quickly became the world-renowned 3-Free nail lacquer brand with a huge cult following. Today we continue to lead industry innovation with imaginative products, and good-for-you formulations in our expanded colour repertoire for eyes, lip & face using the same ingenious carcinogen-free Crafted with Care™ approach to formulations. We are high-impact captivating colour without compromise. Imaginative, ingenious, iconic, irresistible. We are a luxe brand known to invigorate (not intimidate).
Famous for unbridled creativity, self-expression, and unmistakable cheeky Brit wit… we’re here to inspire. From our iconic ladylike botanical wallpaper (look closely!) emblazoned with faceted gems, bugs, and skulls to our distinctively charming shade names-think Disco Biscuit and Pink Knickers-if there’s one thing you can expect it’s the unexpected. Speaking of unexpected… what’s the deal with the raven? Darling, we thought you’d never ask. Branwen is the Tower of London’s legendary raven. Superstition holds the monarchy will fall if Branwen flies away. Steeped in story, it seemed only fitting Branwen be the ambassador of butter LONDON. Put a bird on it, right?!
Here’s the clincher… butter LONDON is an American brand. Yep. Infinitely inspired (and a ‘lil obsessed) with rebellious British creativity and the allure of LONDON-in all its energizing, eclectic, eccentric, glamorous glory. Doesn’t everything sounds better with a British accent? We bring you imaginative London-inspired luxury (so you can skip the 14 hour flight).
By the by, we love demanding darlings who insist on colour without compromise. butter LONDON is luxe you can trust. Only the best for the best, expect nothing less.
We are makeup royalty…and we wear it very well.